Look-alike search in filtrat starts from companies or leads you already have, or from 2–5 company websites or LinkedIn pages you paste. filtrat drafts an ICP from what they have in common, and you use that ICP to find more like them and score what you find.
It isn't a database of similar companies. The suggestion becomes an ICP, finding runs a Sales Navigator search through your connected account, and scoring checks each result against the ICP.
What you need
- The Growth plan or higher (credit packs don't unlock it).
- Your company set up in Targeting.
- A lead list or company list with the examples in it, or 2–5 websites or LinkedIn company pages to paste (see Start from example companies).
- To find new companies or people: a connected LinkedIn account with Sales Navigator.
1. Pick the examples
Open a company list (your best customers) or a lead list (leads that replied or bought). Select up to 50 rows that are alike in the way that matters: industry, size, the kind of team they have.
Rows an ICP turned down but that still look valuable are good examples too. If scoring noted another way they could buy, that note goes into the suggestion.
2. Suggest an ICP from them
Choose Suggest ICP in the selection bar, pick the company that's selling to them, and press Suggest ICP. You get one ICP with what the rows share: who they are, who you talk to there (lead lists), and why they buy. A row that doesn't fit with the rest is left out of the suggestion.
This step is free. Details: Suggest an ICP from rows you like.
3. Review it in Targeting
Choose Add ICP (or Review in Targeting to look first). In Targeting, check the criteria, star what matters most, and add anything that rules a company out under Who is not a fit. Run a free test on a few rows. See Write good ICP criteria.
4. Find more like them
On the ICP, choose Find new → Companies or Find new → People. The ICP becomes Sales Navigator filters. Preview and check fit for free, then capture into a list that's scored with the ICP. See Find people with ready searches.
What it costs
| Step | Cost |
|---|---|
| Suggest an ICP from picked rows or example companies | free |
| Filters, count, preview and fit check | free |
| A company saved with a domain or description filled in | 5 |
| ICP score, per lead or company | 15 (5 with your own AI key) |
| Work email found | 20 |
Put your current customers on an exclusion list before you search. Otherwise the companies you started from can come back as results.
Starting from example websites
To start from 2–5 companies without a list, choose New ICP → From example companies in Targeting and paste their websites or LinkedIn company pages. filtrat reads each one and drafts the ICP, then you review it as in step 3. See Start from example companies.