Everything in Targeting starts from your company: what you sell, who you sell to and why customers choose you. filtrat drafts this profile from your website, so you only have to check it. ICPs, signals and openers all read from it.
What you need
- The Growth plan or higher. Credit packs don't unlock Targeting. See What each plan unlocks.
- Your company's website address.
Drafting and editing the profile is free.
Add your company
- Open Targeting and choose Add a company.
- Enter your Website, for example
yourcompany.com, and press Continue. - filtrat looks the company up, reads the site (company details, what you sell, pricing, comparison pages and case studies) and drafts the profile. This takes about a minute.
- Check Here's what we found: the company, What you sell and Who you sell to. Edit anything that's off. Everything is saved as you type.
You can close the dialog while it reads the site. It keeps going, and the company shows a spinner in the sidebar until it's ready.
If the draft misses the point, choose Not right? Describe your business and write a few lines: what you sell, who to, and why they choose you. You can paste links too.
If your website can't be read
Some sites block reading or have little text. You'll see a message, and you can describe your business instead, or fill the fields later. If filtrat can't find your company data from the website, open the company profile and use Fill from LinkedIn with your LinkedIn company page (a link that contains linkedin.com/company/). It fills in the name, industry, size, location and description.
What's on the profile
Open the company in the Targeting sidebar to see its full profile, grouped in cards:
| Card | What it holds | Used in |
|---|---|---|
| What you offer | What you sell, why customers choose you, proof (clients and results) | Every opener and signal relevance |
| Sharpen your outreach | Competitive positioning, pricing, what you offer first, words to never say | Openers |
| Teach the AI your voice | Tone of voice, winning messages, comments that got replies, facts you can share | Openers and signal comments |
| Who you sell to | Who you sell to, who is not a fit, buying triggers, customer pains | Openers and signals |
| Company data | Name, industry, size, headquarters, founded, revenue, description | Context for openers and ICP suggestions |
A bar at the top shows how complete the profile is. Fuller profiles make better openers and signals.
Change it later
The ⋯ menu on the company page has:
- Rewrite with AI: paste a description and get suggested updates field by field. Untick anything you want to keep as it is.
- Redraft from website: drafts every field again from the site. This replaces fields you edited, so use it with care.
- Change website (or Add website): saves the new address and reads it again, filling fields that are empty.
- Delete company: available when you have more than one.
More than one company
Agencies and companies with several products can add more than one company. Each has its own profile and its own ICPs, and you pick which one to use when you score, write openers or set up a monitor.
Next
Once the profile is ready, choose Suggest ICPs under the company in the sidebar. See Review suggested ICPs.