Each of the three openers filtrat writes takes a different angle: a different reason this lead should care. Picking the right one matters more than polishing the wording.
Who the lead is to you
Before writing, filtrat labels the lead:
| Label | Means | How the openers read |
|---|---|---|
| Buyer | Likely decision-maker who can purchase | A finding you'd share with a potential customer |
| Influencer | Can advocate internally but doesn't sign off | Appreciation of their work, an idea to pass on |
| Partner | A potential referral or partnership | A peer-to-peer note about how they work |
| Skip | Unlikely fit, low relevance | Don't send. Check why before you do |
If the label is wrong, the ICP probably is too. A lead you know is a buyer labelled Skip is worth a look at the ICP's Person Fit.
You can shape each style with the Buyer example, Partner example and Influencer example lines on your company profile in Targeting.
The angles
Open Breakdown under an option to see what it's built on:
- Insight: the observation it opens with, about the lead's company or role.
- Pain: which customer pain it connects to.
- Pitch and CTA: what it offers and asks for.
- Role read: how it read the person's role.
In practice, the options lead with one of these:
| Angle | Leads with | Use it when |
|---|---|---|
| Trigger | Something that just happened: a hire, a launch, a new location | The trigger is recent and visible. Timing does the work |
| Pain | A problem companies like theirs usually have | You know the pain well and can be specific |
| Insight | Something specific about their company or market | The lead's company has a clear story |
| Their post | What they wrote on LinkedIn | The lead came from a signal. Comment first, then DM |
Their post: comment, then DM
For a lead who came in through a LinkedIn post, one option is a Comment on their post, with the DM after they react or reply. A public, useful comment first makes the DM a follow-up rather than a cold message. From a signal, you can post the comment straight from the Signals inbox. See Comment, message or mark not relevant.
Steer the angles
- Pick the right ICP. Triggers, pains and value proposition come from the ICP under Written for ICP. A different ICP gives different angles. Use Regenerate for ICP to compare.
- Fill triggers and pains. Without them, openers fall back on the company profile and generic angles. See Add buying triggers and pains.
- Add proof. Real client results in Proof: clients and results give the pitch something concrete.
- Regenerate. Each run can take different angles. Keep the best one.
The angle that wins depends on the lead. Test different ones across a list and keep notes on what gets replies, then paste the winners into Winning copies.