Signals monitors read LinkedIn posts and flag the ones that show a reason to buy from you. What counts as a reason comes from your ICP: its buying triggers and its customer pains. Openers use them too, to lead with something the person cares about.
They don't change ICP scores. Scoring uses Company Fit and Person Fit only.
Where to add them
- Open Targeting and select an ICP.
- On the Definition tab, open Value Propositions.
- Fill in:
- What triggers a purchase: events that make your product urgent. Example: Opening a new location.
- Customer pains: problems your product solves, as the customer would say them. Example: Empty chairs from last-minute cancellations.
- Why they choose you: your main reason to buy. Used in openers.
Changes save as you type.
Write triggers that show up in posts
A trigger works when someone would actually post about it. Good triggers are events:
- Hiring for a role ("we're hiring our first SDR")
- Opening an office, a location or a new market
- A funding round, an acquisition, a new leader
- Launching a product, switching tools, starting a project
Write one per line, in a few words. "Hiring SDRs" is easier to spot than a sentence about growth plans.
Write pains in the customer's words
People post about problems in their own language. Write pains the way your buyers complain:
- "High bounce rate on cold email"
- "Too many no-shows"
- "Spending hours on manual reporting"
Avoid your product's vocabulary. Nobody posts that they "lack an omnichannel engagement layer".
How signals use them
When a monitor judges a post for this ICP, a flagged post shows what it matched: Trigger: Hiring SDRs or Pain: High bounce rate. Posts that show buying intent but match neither are flagged as Intent. See Triggers, pains and intent.
An ICP without triggers or pains gives a monitor little to match. The monitor's settings show This ICP has no buying triggers or pains yet with a link to Edit in Targeting.
After you edit them
Signals already found were judged with the old text. On the ICP you'll see Signals from the last 7 days were judged with the old version, with the number of posts and a Re-judge button. Re-judging is free. Posts you already commented on, liked, messaged or marked not relevant keep their judgement.
New posts are always judged with the current text.